fashionThe Asian fashion market significantly engages the interest of global fashion labels in the past decade. Enterprising young designers armed with creative vision and nationalistic pride have launched their own labels, most of which are focused on infusing their rich heritage into creating clothes and accessories that citizens of the ASEAN can take pride in using and wearing.

TRENDY ASEAN LABELS

Some of Southeast Asia’s best designers were showcased at Singapore’s 4th Asian Fashion Summit last May 15-17 at Raffles City Convention Centre. Their approach to fashion is so compelling, proving that they can present stiff competition to more established global brands.

Collection of ISIS during Jakarta Fashion Week 2014 at Senayan City on October 23, 2013The edgy and chic ISIS label was founded in 2010 by Andre Risjad. It started as a hobby for Risjad who wanted to express her creativity and personal style. She has teamed up with young designer and stylist Amot Syamsuri Muda, a graduate of La Salle Singapore, to realize the creative vision of ISIS.

Address of Thoughts by Celina is a Singaporean fashion label offering fabulous yet comfortable pieces, focused on creating contemporary clothes that allow the wearer to express their personalities. As the name suggests, the label believes that modern youngsters ought to dress up based on how they feel and how they perceive things.

FFAYTH is perhaps the hippest ready to wear label in Singapore today, offering clothes and accessories for women. Fayth Lu, who loves working with natural linens, designs clothes with the intention to put a smile on the face of the wearer while her brother Max manages the  fashion label. FFAYTH’s creations are all handembroidered and hand-printed making each item truly unique.

Polka is not just about polka dots, though the concept is central in the designs created by Dira Mutiara. She also draws inspiration from elements of ethnic Scandinavian fashion as well as from the “Mori Girl” Japanese subculture. Mutiara named Tsumori Chisato, a Japanese designer and Ahcahcum-Muchacha, a Japanese brand, her primary influences. Mutiara’s clothes for women have childlike qualities and her creations are meant to encourage a carefree lifestyle.

MODERN ASIAN ACCESSORIES

Wear and Tear collectionDesign activist Cheung Lik is a shining light in the Hong Kong fashion scene. Wear and Tear is an accessories label embodying the very essence of Asia. Lik graduated from The Hong Kong Polytechnic University. Her modern handmade creations reflect the richness and diversity of Asia’s culture, unique architectural elements, and the region’s natural beauty. Lik is an independent designer known for mixing materials together and her creations stand out as she seeks to blur the boundaries between fashion, graphics and product design.

BEACONS OF ISLAMIC FASHION IN SOUTHEAST ASIA

Indonesia Islamic Fashion FairIn Jakarta, the Indonesian Islamic Fashion Consortium (IIFC) is a group composed of industry associations, local retailers, government entities, members of the media, and fashion designers working towards producing modest yet stylish designs. They aim to promote and mold Indonesia, the largest Muslim country in the world, as the center of global Islamic fashion by the year 2020. The most popular fashion hubs today are France in Europe and Thailand and Malaysia in Southeast Asia but the IIFC is motivated to put Indonesia on the map. The task of achieving a balance between Islamic values and contemporary fashion is daunting, but there has been recent success in combining cutting-edge colors and prints with traditional Islamic requirements.

The IIFC found amazing success in the Indonesia Islamic Fashion Fair (IIFF) that was held on May 30 to June 2, 2013 at the Jakarta Convention Center. The event this year focused on integrating Indonesia’s Muslim heritage with contemporary design ideas for modest  fashion.

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